Party Plan Helpers,
Build a solid home party plan &
--Get more bookings with simple, fun tips!
--Do parties that hold (guests will actually bring
--Develop an online presence that rocks
--Get referrals and testimonials pouring in
--Develop streams of new contacts in your community
(free + no cold calling!)
--Get some fame (how to do simple media that works!)
...and lots more!
Home Party Plan Recruits?
Make them feel cozy with practice!
Your new direct sales & party plan recruits are probably very excited, nervous and downright scared! They are anxious to get started earning money, confidence
with their products and a steady business growth. But are you casting them to the customers too soon?
Each of your new recruits
should be invited to a home sales party “practice party.” This party would involve each of your new recruits you've
signed up that month. Each of these new recruits should invite two people to attend the home sales party. Having friendly
faces in the crowd always helps to steady jitters.
These parties should
be segmented so each recruit gets the chance to do a part of the presentation. The presentations should be divided up and
each recruit does a separate item, service, etc. They should each be involved in the sales part of the presentation (usually
toward the end).
These direct sales
parties are fun and relaxing and perfect for new recruits to “get the bugs out” of their presentation skills,
sales skills, etc. The guests should be informed that it is a party plan practice party and everyone will feel more relaxed
knowing that fact. Guests are at ease and the newbie sellers will feel more freedom in giving information, showing the
products and practicing their sales skills.
Recruits will feel
much more comfortable knowing that they have this practice party (or even two) in order to develop their confidence and skills
before setting off themselves. Since it won’t be billed as a “real” sales party it will set them at ease.
Of course, it should be a selling situation as well. It should be productive financially but very casual and easy-going (read:
lots of laughter, a few goof-ups, but ultimately a confidence builder!).
As their recruiter
you can attend the party to offer them tips, suggestions on their techniques, etc. This can be done after the party at a personal
consultation session or as a group session after the party. Recruits can learn from others’ mistakes and their
own triumphs. It will help get them off on the right foot even faster to grow their own business!
What is the Difference Between "Direct Sales"
and "Multi-Level" Marketing (MLM)?
Many people are confused when they are first exposed
to home based businesses and are trying to understand the different compensation models that each company has to offer. By
far the two most common compensation models are “Direct Sales” and “Multi-level”.
Both of these models use leverage to increase income and time for
the business owner. Both models can generate a substantial income you take full advantage of the compensation plan. Every
company will have variations with each type of model, but this article will explain the basics.
Here are some key differences between the two:
1. Direct sales is a horizontal model. This means that people who get started in the business can quickly be free of any financial obligation
to the person who introduced and trained them in the business. Then they can very rapidly reach or exceed the income level
of someone who has been with the company for years. In direct sales, the profit or commission goes to one person only. People
who are new to the business and going through the training process will pass up a set number of sales to their trainer. Once
they have gone through this process, they are free of any future financial commitment to their trainer or anyone else in the
business and will keep 100% of the profit from their sales from that point on.
Once you are trained and making sales yourself, you will then be compensated
by getting the first sales of the people who you introduce to the business and train to become successful. Once they have
fulfilled their obligation to you, then they too are then free to go off and build their own business with no further financial
obligation to you.
2. MLM is a vertical model. This means that you have
an ongoing financial obligation to the person who introduced you to the business and also the person who brought him or her
into the business and that obligation can go up for “multiple levels”. That also means that as you build a “down
line”, you will be getting a percentage of each sale for several levels down. This is why it is advantageous to get
into an MLM program early because those who are at the top of the compensation model are typically making the most money and
it is difficult to ever make more money than those who are successful in your "up line".
In the MLM model you will always be getting a percentage of the sales
that occur for many levels below you. However, you are usually not responsible for directly training everyone in your down
line, so you can really leverage your time and your income with this model.
Both models have distinct advantages and both models have made many
people very wealthy. Both compensation plans are considered network marketing which is one of the top 3 industries in the
world to produce millionaires
Some people may think of “Pyramid Scheme” or even “Ponzi
Scheme” when looking into theses types of business models. In reality both pyramids and ponzi’s are illegal and
if you are dealing with a company who has a history of being in business and tangible products to offer, then it is not very
likely to be either a pyramid scheme or a ponzi scheme. Both a pyramid and ponzi scheme are defined as the exchange of money
without a useful or tangible product. Using common sense will often separate out the people who are just looking to get your
Finding the right home business can be confusing to people who are new to the industry and who don’t really know what they are looking for. Do your
homework and do your due diligence before making any decision and you will be rewarded accordingly.
Finding the right home business for you can make a huge difference
in the quality of life you experience after you have made your decision. It can be one of the most rewarding decisions you
ever make, or one of the most challenging.... just be knowledgeable of how the money is made and choose wisely.
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Direct Sales Business Builders and Party Plan Tips
Perspectives on Prospecting
What is your perspective on prospecting? It has often been said that prospecting is a state of mind. If you are not
satisfied with the results you are generating from your current prospective, then you should either find a new way of prospecting
or ad a new perspective. Many sales professionals in their quest for the ‘how’ of prospecting rushes past the
‘why’ of prospecting.
Prospecting is done for two main reasons and these are for personal
needs or self fulfillment. A highly successful sale professional would most likely so prospecting for self fulfillment reason
since the other needs would have been met such as financial, social security etc. A beginning sales professionals who has
not yet satisfied personal needs from a financial prospective would be prospecting primarily to satisfy those needs. Irrespective
of your reasons for prospecting you should visualize everyone as a prospect, be honest and see your product as too valuable
and helpful for someone else not to buy.
It is important to have a networking attitude towards prospecting.
Networking is an excellent way to obtain referrals and a necessary perspective on perspective to maximize results. You may
network either in a social setting or business setting. Using a social setting is more subtle and indirect and works well
for those sales professional who prefer a non business environment. In a business wetting a more direct approach is taken
and the prospects interest indirectly engaged. Exchange information with prospects through notes and business cards is most
Finally, a dynamic perspective on prospecting is also helpful. Keeping
your database of prospects highly organized and up to date will prove beneficial. Always delete useless names and constantly
build up newly qualified prospects. In order to be successful at prospecting time and you will see better results. Prospecting
is the foundation upon which the sales process evolves.
POWER UP NOW!
8 SIMPLE ideas to grow your business:
Get on the Internet.
The internet is great isn't it? It has allowed the small biz owners to reach a potentially huge market
and serve their customers 24/7. It has allowed your to market your services worldwide very inexpensively. PLUS:
It can make your business seem as big as corporate giants. A well-designed web site can put you on the playing field with
the big boys.
2. Design top-level correspondence.
Do not be lead to using cheap, print-out business cards and letterhead. Invest in some good design and have them professionally
printed. They don't need to be expensive. Use one-color effectively: Have your accent color screened in different depths to
creat the illusion of more than one color.
3. Social? Participate in local
business organizations. Dig into these groups as possible rich sources of leads, mentors, support and more. If
you work from home, you may find yourself "holed up" for days at a time. They are a great excuse to get out and meet
some other business pros!
4. Cross promote and sell,
sell, sell! Savvy sellers know this technique. Join our leads exchange, read PUMP for many uses of this idea or
get the Direct Sellers Guide to get booked solid.
5. Trade services with another
local service. You may not be selling your products, but if you provide excellent service, they will provide referrals...a
rich source of great sales.
out cheap advertising: Read our section on press releases and then get busy! PR (public relations) can get
you some of the best FREE advertising you'll ever get.
7. Donate to a local charity...tell
everyone. This is a great way to give to a worthy cause and increase your business. Be sure your donation
is accompanied by your card. Be sure to market the fact that you donate to a certain charity.
8. What are you great at doing?
Arrange some local speaking engagements on your topic of choice. Yes, public speaking is scary, but even just a short talk
can put you in front of many more prospects in a short time. Think about it.
"What did they say about me?"
the POWER of testimonials!
Testimonials are a great way to market yourself. They give
you credibility—a third-party endorsement. It is no longer you alone saying that you and your company and products or
services are phenomenal—it is someone else saying that they are phenomenal! When you place an ad, everyone knows that
you have paid for it. It is you “tooting your own horn.” Much more believable and credible is someone else “tooting
your horn!” Use testimonials in your marketing materials, use them on your web site, use them in advertisements, use
them in your media kits, put them on business cards and make sure to use them in your sales presentations and/or on the telephone
as success stories.
So, how do you get all of those glowing testimonials from satisfied customers? Ask. Get in the habit of asking every single
satisfied customer for a testimonial. There are many ways to do this. Here are a few:
1. Ask your customers to fill out a brief customer satisfaction survey. Leave space for comments at the end. Make
sure to also ask at the end of the survey, “May we use your name and comments in our marketing materials?” Have a space for them to check “yes” or “no,” along with their signature. Most
people are delighted to have you use their comments!
2. If you use public speaking to increase your visibility and generate leads for your business pass out an evaluation
form to your audience. Make sure to ask at the end of the evaluation form, “May we use your name and comments in
our marketing materials?” Have a space for them to check “yes” or “no,” along with their signature.
Again, most people are delighted to have you use their comments!
3. Using the satisfied customer’s name greatly increases your credibility. It is far stronger to have an endorsement
with a name than without. Use the customer’s name and the company name. Make sure to ask permission to use their name
4. Ask your customers to write testimonial letters. Say, “I was wondering if you could help me.” (People
love to help!) “Would you write a testimonial letter for me outlining how happy you are with our product/service?”
(Only ask customers that you are sure are happy!)
5. Offer to write it for them, “I know that you are very busy. I’d be more than happy to draft something
for you to edit.” People do genuinely want to help, and people are also genuinely very busy. This makes it easy for
them to help.
6. Every time you complete a project and/or a customer says something positive to you about your product/service, say
to them, “Would you write that down on your letterhead? It would be a big help to me, and I would use it to market
7. Use your testimonials as success stories when speaking with prospects or even customers. This enables you to
tell others what you have accomplished for your customers without appearing to brag. The model of a success story is: Your
customer had a problem. You fixed it. They are now very happy. Remember to always tell your success story from the customer
or prospect’s point of view. That means stick to the benefits that your customers received from your work.
8. On blue days, post your favorite testimonial letters on a bulletin board or clear wall space near where you work.
Put the rest into a three-ring binder. Anytime you start to feel “blah,” read through your letters from all of
the people saying how much you have helped them. It will perk you right up!
Release Writing Tips:
- Be sure to write a local angle in your title and lead paragraph. This means
keep it something that people in your local area will be able to identify with in your article. If you live in Pottsville,
keep it about someone/something in Pottsville or the local larger town.
- Tell your readers what's in it for them. If they take the time to read the
article, what do they get for their time? Give them relevant information, make it concise and informative and make them want
to call you!
- Keep it short and simple. Enough said.
- Know the publications where you are submitting. Don't submit what doesn't
fit in them. Take the time to actually read the publications to be sure your type of article will fit. It saves time...and
trouble for both of you.
- Don't write "one size fits all" stories. Tailor them for specific publications.
Don't be too general. Keep them full of details that will target your particular audience. For instance, if you are writing
about fish: what kind, what's unique about them, why does your reader care?
- Don't bury your key information--keep it prominent. Don't overwrite! Always
put your key information in the top half of your article. Don't make your reader work too hard to get at the important stuff.
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